Founded in 1949 by Mr. Kihachiro Onitsuka, ASICS is an athletic company based out of Kobe, Japan that invariably strives to advance technologies of athletic gear. Through and through, ASICS conceptualises every idea with the intention to produce the best products possible. ASICS’ Research Institute of Sports Science in Kobe is a place for technological innovations in sports shoes and apparel—a unique site where scientists, athletes and coaches work collaboratively. The name ASICS is an acronym founded from the Latin phrase, Anima Sana In Corpore Sano, meaning “a sound mind in a sound body.” Stemming from this philosophy, the brand uses the human body as its central resource for research. Analysing physical movements is the basis of every single ASICS® product. Their science and strive have gained the loyalty of sports enthusiasts worldwide.