- Edited by Kiyonori Muroga and Nicole Schmid
- With contributions by Helmut Schmid
- Design: Nicole Schmid
- Dimensions: 22,6 × 29,6 cm, 9 × 11 ½ in
- 240 pages, 535 illustrations
- Hardback
- German and English publication
- Style-No.: 978-3-03778-739-7
Lars Müller Publishers
Helmut Schmid Typography
USD$ 45
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Helmut Schmid was a true maestro of his trade. The Austrian typographer, through the Basel School of Design, elevated his values of clarity, simplicity, and elegance. Seamlessly blending influences from the East and West, Schmid refined his craft and applied it across various domains, including editorial design, ethical drug packaging, and the visual identity of renowned brands like Pocari Sweat, Maquillage, and IPSA. The comprehensive exploration of "Helmut Schmid Typography" delves into the entirety of the typographer's body of work. The book's spacious design gives each image room to breathe, while the accompanying texts weave a narrative of Schmid's life and career in an engaging and informative manner. Acting as a fitting companion to the publications "Weingart: Typography" and "Ruder Typography, Ruder Philosophy," this bilingual monograph serves as the capstone to the Basel school of typographic thought.
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About the brand
Lars Müller Publishers, founded in 1983 by designer Lars Müller in Zurich, is a renowned international publishing house known for its curated publications on architecture, design, photography, art, and society. Operating as a "school of seeing," it selects high-quality visual content and collaborates with top authors and designers.
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