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IDEA

Showa Modern: Signs 20s-30s

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The visuals showcased within these pages encompass signage, street exhibits, window presentations, and other creations from a transformative epoch in Japanese urban landscapes recognised as the Showa Modern era. During this time, Western influences and trends swiftly infiltrated Japan's vibrant cultural arenas. Serving as advertisements, signs possess an inevitable transience, destined to eventually yield to replacement or removal. Nonetheless, they remain an inseparable component of the cityscape. Although the designs highlighted here have matured over a century, many retain a contemporary allure, affirming their enduring impact. They mirror the resolute pursuit of the Japanese design sector, aiming to forge an unparalleled, vivid realm of captivating visual representations.
  • Details & features
    - 224 pages
    - Paperback with jacket
    - Bilingual Japanese and English publication
    - Illustrated throughout
    - Style-No.: 9784861528750
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  • About the brand
    Bookseller specializing in vintage publications to the fashion industry, London based IDEA have made a big impact on the fashion and photography publishing scene in what is an actual short time. Since publishing Gosha Rubchinskiy’s zine in 2004, IDEA has published books with the likes of Willy Vanderperre, Vetements, Gucci, Terry Richardson, Palace Skateboards, Alasdair McLellan and Collier Schorr amongst others.
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