Blue Blue Japan

Emanating authenticity, Blue Blue makes indigo-dyed products unlike most garments you are likely to have seen. With strong roots in the field of denim manufacturing, the Japanese label has offered up a selection of apparel dyed in rich indigo tones for AW14. The story starts in Tokyo at a retail space named Okura, which initially purveyed antique items before transitioning toward carefully crafted ready-to-wear clothing made using natural dyes. The art of dying is centrally important to Blue Blue's brand direction; pure organic indigo is utilized to achieve a nuanced fading effect, while each product is intended to "grow" as it is worn. Up to 15 dips will result in deep indigo saturation, as for a lighter tone only 3-4 dips are needed. The dye has transformed into a means of expression for Blue Blue, thereby symbolizing the importance of this age-old practice.
Blue Blue Japan Cutover LS Shirt Blue Blue Japan Lawn LS Shirt Blue Blue Japan Crew Neck SS Tee Blue Blue Japan Crew Neck SS Tee
Blue Blue Japan Cutover LS Shirt DKK 2,200 Blue Blue Japan Lawn LS Shirt DKK 1,900 Blue Blue Japan Crew Neck SS Tee DKK 750 Blue Blue Japan Crew Neck SS Tee DKK 750
Blue Blue Origami Birt SS Tee Blue Blue Japan Anorak Blue Blue Japan Sashiko Coverall Jacket Blue Blue Japan High Density Cotton gardener
Blue Blue Japan Origami Birt SS Tee DKK 650 Blue Blue Japan Anorak DKK 1,900 Blue Blue Japan Sashiko Coverall Jacket DKK 3,750 Blue Blue Japan High Density Cotton g... DKK 1,800
Blue Blue Japan Loop Wheel Slim Pull Parka Blue Blue Japan Loop Wheel Side Rib Crew Neck Blue Blue Japan Sashiko Shorts Blue Blue Japan Japan Flag Short Socks
Blue Blue Japan Loop Wheel Slim Pull ... DKK 2,850 Blue Blue Japan Loop Wheel Side Rib C... DKK 2,450 Blue Blue Japan Sashiko Shorts DKK 1,900 Blue Blue Japan Japan Flag Short Socks DKK 100
Blue Blue Japan Japan Flag Short Socks Blue Blue Japan Japan Flag Short Socks Blue Blue Japan Unisex Knitted Japan Flag Blue Blue Japan Unisex Knitted Japan Flag
Blue Blue Japan Japan Flag Short Socks DKK 100 Blue Blue Japan Japan Flag Short Socks DKK 100 Blue Blue Japan Unisex Knitted Japan ... DKK 100 Blue Blue Japan Unisex Knitted Japan ... DKK 100
Blue Blue Japan Unisex Knitted Japan Flag Blue Blue Japan Okura Classic Round Style Sunglasses Blue Blue Japan Okura Classic Round Style Sunglasses  
Blue Blue Japan Unisex Knitted Japan ... DKK 100 Blue Blue Japan Okura Classic Round S... DKK 2,000 Blue Blue Japan Okura Classic Round S... DKK 2,000  
1 of 1