Blue Blue Japan

Emanating authenticity, Blue Blue makes indigo-dyed products unlike most garments you are likely to have seen. With strong roots in the field of denim manufacturing, the Japanese label has offered up a selection of apparel dyed in rich indigo tones for SS14. The story starts in Tokyo at a retail space named Okura, which initially purveyed antique items before transitioning toward carefully crafted ready-to-wear clothing made using natural dyes. The art of dying is centrally important to Blue Blue's brand direction; pure organic indigo is utilized to achieve a nuanced fading effect, while each product is intended to "grow" as it is worn. Up to 15 dips will result in deep indigo saturation, as for a lighter tone only 3-4 dips are needed. The dye has transformed into a means of expression for Blue Blue, thereby symbolizing the importance of this age-old practice.
Blue Blue Woven Indigo Dyed Jacket Blue Blue Japan Indigo Dyed Flannel Shirt Blue Blue Japan Indigo Overprinted BD Shirt Blue Blue Japan Indigo Dyed Flannel Shirt
Blue Blue Japan Woven Indigo Dyed Jacket $524 Blue Blue Japan Indigo Dyed Flannel S... $179 Blue Blue Japan Indigo Overprinted BD... $228 Blue Blue Japan Indigo Dyed Flannel S... $179
Blue Blue Japan Maple Leaf Shirt Blue Blue Japan Dotted Buttondown Shirt Blue Blue Japan Big Dotted Buttondown Shirt Blue Blue Japan Woven Indigo Dyed LS Shirt
Blue Blue Japan Maple Leaf Shirt $262 Blue Blue Japan Dotted Buttondown Shirt $290 Blue Blue Japan Big Dotted Buttondown... $290 Blue Blue Japan Woven Indigo Dyed LS ... $262
Blue Blue Japan Woven Cleric Shirt Blue Blue Discharged Indigo Dyed Shirt Blue Blue Japan Gradation Dyed Pocket Tee Blue Blue Japa Jersey Panel Tee
Blue Blue Japan Woven Cleric Shirt $207 Blue Blue Japan Discharged Indigo Dye... $331 Blue Blue Japan Gradation Dyed Pocket... $145 Blue Blue Japan Jersey Panel Tee $138
Blue Blue Japan Hand Dyed Tee Blue Blue Japan Knitted Indigo Dyed T-shirt Blue Blue Japan Knitted Big Slub Crew Sweat Blue Blue Japan Wool Pastral Hat
Blue Blue Japan Hand Dyed Tee $90 Blue Blue Japan Knitted Indigo Dyed T... $166 Blue Blue Japan Knitted Big Slub Crew... $179 Blue Blue Japan Wool Pastral Hat $152
Blue Blue Japan Unisex Knitted Japan Flag Blue Blue Japan Unisex Knitted Japan Flag Blue Blue Japan Unisex Knitted Japan Flag Blue Blue Japan Okura Indigo Fan
Blue Blue Japan Unisex Knitted Japan ... $14 Blue Blue Japan Unisex Knitted Japan ... $14 Blue Blue Japan Unisex Knitted Japan ... $14 Blue Blue Japan Okura Indigo "Itajime... $76
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