Blue Blue Japan

Emanating authenticity, Blue Blue makes indigo-dyed products unlike most garments you are likely to have seen. With strong roots in the field of denim manufacturing, the Japanese label has offered up a selection of apparel dyed in rich indigo tones for AW14. The story starts in Tokyo at a retail space named Okura, which initially purveyed antique items before transitioning toward carefully crafted ready-to-wear clothing made using natural dyes. The art of dying is centrally important to Blue Blue's brand direction; pure organic indigo is utilized to achieve a nuanced fading effect, while each product is intended to "grow" as it is worn. Up to 15 dips will result in deep indigo saturation, as for a lighter tone only 3-4 dips are needed. The dye has transformed into a means of expression for Blue Blue, thereby symbolizing the importance of this age-old practice.
Blue Blue Japan Honeycomb Car Coat Blue Blue Japan Indigo Overprinted BD Shirt Blue Blue Japan Indigo Dyed Flannel Shirt Blue Blue Japan Gradation Dyed Pocket Tee
Blue Blue Japan Honeycomb Car Coat $482 Blue Blue Japan Indigo Overprinted BD... $221 Blue Blue Japan Indigo Dyed Flannel S... $174 Blue Blue Japan Gradation Dyed Pocket... $141
Blue Blue Japa Jersey Panel Tee Blue Blue Japan Big Slub Sweat Zip Hoody Blue Blue Japan Knitted Big Slub Crew Sweat Blue Blue Japan Okura Indigo Fan
Blue Blue Japan Jersey Panel Tee $134 Blue Blue Japan Big Slub Sweat Zip Hoody $208 Blue Blue Japan Knitted Big Slub Crew... $174 Blue Blue Japan Okura Indigo "Itajime... $74
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