Blue Blue Japan

Emanating authenticity, Blue Blue makes indigo-dyed products unlike most garments you are likely to have seen. With strong roots in the field of denim manufacturing, the Japanese label has offered up a selection of apparel dyed in rich indigo tones for AW14. The story starts in Tokyo at a retail space named Okura, which initially purveyed antique items before transitioning toward carefully crafted ready-to-wear clothing made using natural dyes. The art of dying is centrally important to Blue Blue's brand direction; pure organic indigo is utilized to achieve a nuanced fading effect, while each product is intended to "grow" as it is worn. Up to 15 dips will result in deep indigo saturation, as for a lighter tone only 3-4 dips are needed. The dye has transformed into a means of expression for Blue Blue, thereby symbolizing the importance of this age-old practice.
Blue Blue Japan Honeycomb Car Coat Blue Blue Woven Indigo Dyed Jacket Blue Blue Japan Indigo Dyed Flannel Shirt Blue Blue Japan Indigo Overprinted BD Shirt
Blue Blue Japan Honeycomb Car Coat $497 Blue Blue Japan Woven Indigo Dyed Jacket $524 Blue Blue Japan Indigo Dyed Flannel S... $179 Blue Blue Japan Indigo Overprinted BD... $228
Blue Blue Japan Indigo Dyed Flannel Shirt Blue Blue Japan Maple Leaf Shirt Blue Blue Japan Dotted Buttondown Shirt Blue Blue Japan Big Dotted Buttondown Shirt
Blue Blue Japan Indigo Dyed Flannel S... $179 Blue Blue Japan Maple Leaf Shirt $262 Blue Blue Japan Dotted Buttondown Shirt $290 Blue Blue Japan Big Dotted Buttondown... $290
Blue Blue Japan Woven Indigo Dyed LS Shirt Blue Blue Japan Woven Cleric Shirt Blue Blue Discharged Indigo Dyed Shirt Blue Blue Japan Gradation Dyed Pocket Tee
Blue Blue Japan Woven Indigo Dyed LS ... $262 Blue Blue Japan Woven Cleric Shirt $207 Blue Blue Japan Discharged Indigo Dye... $331 Blue Blue Japan Gradation Dyed Pocket... $145
Blue Blue Japa Jersey Panel Tee Blue Blue Japan Hand Dyed Tee Blue Blue Japan Knitted Indigo Dyed T-shirt Blue Blue Japan Big Slub Sweat Zip Hoody
Blue Blue Japan Jersey Panel Tee $138 Blue Blue Japan Hand Dyed Tee $90 Blue Blue Japan Knitted Indigo Dyed T... $166 Blue Blue Japan Big Slub Sweat Zip Hoody $214
Blue Blue Japan Knitted Big Slub Crew Sweat Blue Blue Japan Wool Pastral Hat Blue Blue Japan Unisex Knitted Japan Flag Blue Blue Japan Unisex Knitted Japan Flag
Blue Blue Japan Knitted Big Slub Crew... $179 Blue Blue Japan Wool Pastral Hat $152 Blue Blue Japan Unisex Knitted Japan ... $14 Blue Blue Japan Unisex Knitted Japan ... $14
Blue Blue Japan Unisex Knitted Japan Flag Blue Blue Japan Okura Indigo Fan    
Blue Blue Japan Unisex Knitted Japan ... $14 Blue Blue Japan Okura Indigo "Itajime... $76    
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