Blue Blue Japan
Blue Blue JapanEmanating authenticity, Blue Blue makes indigo-dyed products unlike most garments you are likely to have seen. With strong roots in the field of denim manufacturing, the Japanese label has offered up a selection of apparel dyed in rich indigo tones for AW14. The story starts in Tokyo at a retail space named Okura, which initially purveyed antique items before transitioning toward carefully crafted ready-to-wear clothing made using natural dyes. The art of dying is centrally important to Blue Blue's brand direction; pure organic indigo is utilized to achieve a nuanced fading effect, while each product is intended to "grow" as it is worn. Up to 15 dips will result in deep indigo saturation, as for a lighter tone only 3-4 dips are needed. The dye has transformed into a means of expression for Blue Blue, thereby symbolizing the importance of this age-old practice.
|Blue Blue Japan Cutover LS Shirt USD$ 257||Blue Blue Japan Lawn LS Shirt USD$ 222||Blue Blue Japan Origami Birt SS Tee USD$ 76||Blue Blue Japan Crew Neck SS Tee USD$ 87|
|Blue Blue Japan Crew Neck SS Tee USD$ 87||Blue Blue Japan Anorak USD$ 222||Blue Blue Japan High Density Cotton g... USD$ 210||Blue Blue Japan Loop Wheel Slim Pull ... USD$ 332|
|Blue Blue Japan Loop Wheel Side Rib C... USD$ 286||Blue Blue Japan Sashiko Shorts USD$ 222||Blue Blue Japan Japan Flag Short Socks USD$ 12||Blue Blue Japan Japan Flag Short Socks USD$ 12|
|Blue Blue Japan Japan Flag Short Socks USD$ 12||Blue Blue Japan Okura Classic Round S... USD$ 234||Blue Blue Japan Okura Classic Round S... USD$ 233|
1 of 1