Blue Blue Japan

Emanating authenticity, Blue Blue makes indigo-dyed products unlike most garments you are likely to have seen. With strong roots in the field of denim manufacturing, the Japanese label has offered up a selection of apparel dyed in rich indigo tones. The story starts in Tokyo at a retail space named Okura, which initially purveyed antique items before transitioning toward carefully crafted ready-to-wear clothing made using natural dyes. The art of dying is centrally important to Blue Blue's brand direction; pure organic indigo is utilized to achieve a nuanced fading effect, while each product is intended to "grow" as it is worn. Up to 15 dips will result in deep indigo saturation, as for a lighter tone only 3-4 dips are needed. The dye has transformed into a means of expression for Blue Blue, thereby symbolizing the importance of this age-old practice.
Blue Blue Japan Flannel Hand Patchwork Jacket Blue Blue Japan Pattern Stitched Coach Jacket Blue Blue Japan Sakura S/S Shirt Blue Blue Japan Baseball Shirt
Blue Blue Japan Flannel Hand Patchwor... DKK 4,500 Blue Blue Japan Pattern Stitched Coac... DKK 2,650 Blue Blue Japan Sakura S/S Shirt DKK 1,850 Blue Blue Japan Baseball Shirt DKK 1,950
Blue Blue Japan Baseball Shirt Blue Blue Japan Patchwork T-shirt Blue Blue Japan Pocket Tee Blue Blue Japan Big Circle Tee
Blue Blue Japan Baseball Shirt DKK 1,950 Blue Blue Japan Patchwork T-shirt DKK 1,150 Blue Blue Japan Pocket Tee DKK 600 Blue Blue Japan Big Circle Tee DKK 900
Blue Blue Japan Hand Dyed T-Shirt in a deep indigo at Norse Store. Blue Blue Japan Relax Pants Blue Blue Japan Tucked Wide Pants Blue Blue Japan I Am From Japan Socks
Blue Blue Japan Hand Dyed Tee DKK 800 Blue Blue Japan Relax Pants DKK 1,650 Blue Blue Japan Tucked Wide Pants DKK 1,850 Blue Blue Japan I Am From Japan Socks DKK 150
Blue Blue Japan I Am From Japan Socks Blue Blue Japan Okura Classic Round Style Sunglasses Blue Blue Japan Okura Classic Round Style Sunglasses  
Blue Blue Japan I Am From Japan Socks DKK 150 Blue Blue Japan Okura Classic Round S... DKK 2,000 Blue Blue Japan Okura Classic Round S... DKK 2,000  
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