Blue Blue Japan

Emanating authenticity, Blue Blue makes indigo-dyed products unlike most garments you are likely to have seen. With strong roots in the field of denim manufacturing, the Japanese label has offered up a selection of apparel dyed in rich indigo tones for AW14. The story starts in Tokyo at a retail space named Okura, which initially purveyed antique items before transitioning toward carefully crafted ready-to-wear clothing made using natural dyes. The art of dying is centrally important to Blue Blue's brand direction; pure organic indigo is utilized to achieve a nuanced fading effect, while each product is intended to "grow" as it is worn. Up to 15 dips will result in deep indigo saturation, as for a lighter tone only 3-4 dips are needed. The dye has transformed into a means of expression for Blue Blue, thereby symbolizing the importance of this age-old practice.
Blue Blue Japan Cutover LS Shirt Blue Blue Japan Lawn LS Shirt Blue Blue Origami Birt SS Tee Blue Blue Japan Crew Neck SS Tee
Blue Blue Japan Cutover LS Shirt USD$ 257 Blue Blue Japan Lawn LS Shirt USD$ 222 Blue Blue Japan Origami Birt SS Tee USD$ 76 Blue Blue Japan Crew Neck SS Tee USD$ 87
Blue Blue Japan Crew Neck SS Tee Blue Blue Japan Anorak Blue Blue Japan High Density Cotton gardener Blue Blue Japan Loop Wheel Slim Pull Parka
Blue Blue Japan Crew Neck SS Tee USD$ 87 Blue Blue Japan Anorak USD$ 222 Blue Blue Japan High Density Cotton g... USD$ 210 Blue Blue Japan Loop Wheel Slim Pull ... USD$ 332
Blue Blue Japan Loop Wheel Side Rib Crew Neck Blue Blue Japan Sashiko Shorts Blue Blue Japan Japan Flag Short Socks Blue Blue Japan Japan Flag Short Socks
Blue Blue Japan Loop Wheel Side Rib C... USD$ 286 Blue Blue Japan Sashiko Shorts USD$ 222 Blue Blue Japan Japan Flag Short Socks USD$ 12 Blue Blue Japan Japan Flag Short Socks USD$ 12
Blue Blue Japan Japan Flag Short Socks Blue Blue Japan Okura Classic Round Style Sunglasses Blue Blue Japan Okura Classic Round Style Sunglasses  
Blue Blue Japan Japan Flag Short Socks USD$ 12 Blue Blue Japan Okura Classic Round S... USD$ 234 Blue Blue Japan Okura Classic Round S... USD$ 233  
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