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Stüssy

In the late 80s and early 90s a phenomenon swept through the clothing scene that was to produce a label that redefined the previous notions of casualwear. That label was Stussy, a brand that originated from the surf scene of southern California and inadvertently revolutionised the clothing business.

A mixture of good ideas, great timing and probably a good dose of luck. Shawn Stussy was a surfer who used to shape his own boards for friends and locals in Laguna Beach CA. The logo he used was his surname written in graffiti tag style and it wasn't very long before he was screening his own tee shirts and shorts to sell along with the surfboards as a form of promotion. This was just the beginning.

In 2005 Stussy celebrated their 25th anniversary. Over the years Stussy have not only created their own uniqe styles but have also collaborated with other brands such as: Nike, New Balance, levis, A bathing Ape, Supreme, Vans, G-shock and many more. 

What started with Shawn Stussy scrawling a few tags on friend's surfboards in Orange County, California in the early 80's has grown to be a household name within lifestyle fashion. Always elusive with its market placement, Stussy has navigated its way through several subcultures credibly and continues to supply tasty casuals to a range of consumers. 

 

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