IDEA

Originally founded as a Bookseller specialising in vintage publications to the fashion industry, London based IDEA have made a big impact on the fashion and photography publishing scene in what is an actual short time. Since publishing Gosha Rubchinskiy’s zine in 2004, IDEA has published books with the likes of Willy Vanderperre, Vetements, Gucci, Terry Richardson, Palace Skateboards, Alasdair McLellan and Collier Schorr amongst others. The @IDEA.ltd Instagram account currently has over 300k+ followers. The IDEA apparel line, led by the WINONA shirt is now carried in 15 countries worldwide and is also available at Norse Store.