Fjällraven

In 1960, at the age of 24, Åke Nordin started Fjällraven ten years after he customised his own backpack for comfort. Fjällraven has since grown to cover the 4 corners of the globe producing durable, functional and timeless outdoor equipment – a goal they have never strayed from. Fjällraven translates to Arctic fox and pays homage to the native Swedish predator who calls the harsh mountainous climate home.