Launched in 2012, Frame grew out of co-founders Jens Grede and Erik Torstensson's search for the perfect shade of blue jeans. A focus on colour, fabric, and fit remains a signature of the brand. Frame is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Frame is known for its coveted wardrobe classics, American craftsmanship and its loyal following.
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